Personal Biography

Shurooq Al Midfa was born an artisan. As a child she appreciated the beauty in nature – the delicate layering of rose petals or the intricate pattern of a butterfly’s wing

As a sentimental soul, she grew up to develop a romantic appreciation for the past and became an avid collector and restorer of all things antique – not only savouring their workmanship, but also reimagining their untold stories of a bygone era.

It is this affiliation with nature, coupled with her passion for vintage romance that has shaped and inspired the designs that today are so unmistakeably those of By Shurooq Al Midfa.

Weaving precious metals with vibrant gemstones, Shurooq fine-tuned her artistic skills by gaining diplomas in Jewellery Design and Pearl & Gemstone Grading. The result can be seen in her distinctive creations – each one beautifully feminine, impeccably intricate and highly bespoke. Each piece designed by Shurooq has a story – a story that only the wearer can tell.

Business Profile

What started as a passion has unwittingly metamorphosed into a career. Yet it is her unwavering passion for her art that is Shurooq’s key to success. Without love and without being able to appreciate the beauty in nature there would be no creations By Shurooq Al Midfa. As a consequence, Shurooq’s business has grown organically – simply letting nature and inspiration takes its course.

Since launching her brand in 2016, Shurooq has gained avid attention from a regional and international audience. Her distinctive style has seen her standout from the competition at jewellery exhibitions and soon her collections will debut in leading boutiques in the UAE – the country of her birth.

While each design tells a story, Shurooq also accepts private commissions where by she captures an individual’s unique message and displays it through treasured jewels.

What started as a passion has unwittingly metamorphosed into a career. Yet it is her unwavering passion for her art that is Shurooq’s key to success. Without love and without being able to appreciate the beauty in nature there would be no creations By Shurooq Al Midfa. As a consequence, Shurooq’s business has grown organically – simply letting nature and inspiration takes its course.

Since launching her brand in 2016, Shurooq has gained avid attention from a regional and international audience. Her distinctive style has seen her standout from the competition at jewellery exhibitions and soon her collections will debut in leading boutiques in the UAE – the country of her birth.

While each design tells a story, Shurooq also accepts private commissions where by she captures an individual’s unique message and displays it through treasured jewels.